Recently, Korean-American rapper Jessi made headlines after parting ways with DOD Entertainment, barely a month after signing with the agency. This move comes amidst a fan assault controversy that has garnered significant media attention. The incident occurred in late September when a teenage fan approached Jessi in Apgujeong-dong, Gangnam, during a late-night outing and requested a photo. Jessi declined the request, and as the fan apologized and turned to leave, someone from her group allegedly assaulted the fan.
According to reports, CCTV footage captured the incident, and Jessi’s group tried to intervene, but Jessi left the scene shortly after. The fan reported the assault to the police, leading to an investigation. Jessi later issued a public apology, explaining that she was shocked by the sudden violence and did not know the perpetrator personally, as he was an acquaintance of her producer whom she had only met that night.
In her apology, Jessi expressed deep regret for her delayed response and stated that she had been trying to contact the victim and his family to offer compensation and a proper apology. Despite the short duration of her contract with DOD Entertainment, both parties confirmed that the split was mutual. Jessi’s recent departure from DOD Entertainment follows her previous exit from P Nation, fueling speculation about her future career moves
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This incident, coupled with Jessi’s career changes, has sparked conversations within the K-pop and hip-hop communities about her public image, the responsibilities of celebrities, and how such controversies affect their career trajectories. As Jessi continues to navigate this challenging period, her fans are eager to see how she will bounce back from the controversy and what future projects she might pursue.